Social Media specialist roles first emerged back in 2008 and are now one of the fastest growing employment categories in 2020. Candidates with experience across developing content, measuring campaign performance, and engaging with customers are in high demand as this channel becomes an integral part of any marketing strategy.

To ensure your business attracts and retains top talent in this space, it’s essential that you offer salary packages commensurate with the market. Roles have also become increasingly fragmented so it’s also important to ensure that you are hiring the right type of talent for your business needs.

Social Media Salary Guide 2020

Community Manager:

Junior role covering all aspects of community engagement via social media. Responding directly to customers via social media, ensuring brand and community standards adhered to, dealing with or escalating problems and complaints and moderating comments. Salary expectation: $55 - $65kinc

Social Media Coordinator:

One to two years’ experience, usually working with a more senior Social Specialist. May also have broader digital responsibilities. May help source and prepare content, schedule, and deploy content and general campaign management. Salary expectation: $55 - $65kinc

Social Media Manager:

Three to five years’ experience, managing day-to-day social media across multiple channels. Will develop content, create content calendars, manage paid and organic campaigns, influencer outreach provide social analytics, campaign reporting and manage suppliers. Salary expectation: $60 - $90kinc

Paid Social Specialist:

This growing specialisation is focused on creating campaigns across paid social channels such as Facebook advertising. It requires a deep understanding of the media landscape and how to execute and optimise PPC campaigns. Salary expectation: $70 – 80kinc

Social Media/Content Producer:

A hands-on role developing content for social media channels. This may be in the form of videos, articles, animations or photography and will usually involve project management of creative, copy and technical specialists developing content. Salary expectation: $80 - $100kinc

Social Media Analyst:

A specialist in generating insights into Social Media channel and campaign performance using variety of tools. Usually requires experience across multiple channels to provide recommendations on channel selection. Salary expectation: $80 - $100kinc

Social Media Strategist:

A more senior role developing the strategic framework for Social Media activity. May liaise closely with Marketing or Planning departments to ensure integration. Will set objectives and provide ongoing monitoring. Salary expectation $100 - $120kinc

Head of Social:

Leadership role usually managing a team of specialists. Overseeing Social Media strategy, production, and performance. At least eight years’ experience with a broad and robust understanding of creative, strategic and technical aspects of social media. Salary Expectation $130 - $150kinc