One to One Leadership Conversations
Join us in our podcast series where we talk to some of Australia's best leaders in 1:1 Marketing. Our guests have fascinating stories to share and cover a unique mix of analytics and creativity. Take a listen to gather insights on how to build your career in CX, CRM, Loyalty and Digital.
Will Nichols
So what exactly is a Growth Marketer? In our latest Podcast we were delighted to chat with Will Nichols, one of the leading Strategists in Australia.From poring over BRW in his youth to consulting to leading brands and working at top advertising agencies, Will talks us through his career and his current focus on Growth Marketing (hint – it’s all about focusing business as well as consumer outcomes).
We loved Will’s “alternative universe career” too – a great insight into his professional and personal motivations.
Matt Zimmerman
Matt Zimmerman is a Loyalty Marketing leader with a background developing and implementing high-profile customer programs here and in the U.S. He's responsible for the innovative new Pub+ program with Endeavour Group which has just launched across 350 pubs around Australia.
Matt's had a fascinating career history, which shows the power of following your passions. Listen out for some surprising insights into the Las Vegas casino scene!
Catherine Hooson
In this episode we chat with Catherine Hooson, a CX leader with a fascinating career covering agency land, management consultancies and client side roles. She has witnessed the evolution of CX as a key discipline and talks through some really interesting examples of how the industry has developed.
Catherine has some great advice for those wanting to build their career in this industry and where it can lead you.
Adam Posner
Adam Posner is one of the most high-profile practitioners in the Australian Loyalty Industry. He has developed Loyalty programs for major brands and runs his own consultancy The Point of Loyalty. In our conversation Adam shares his passion for the industry, the importance of building enduring relationships and how he is always driven to "put his hand up".
Adam shares some great tips not only for building your Loyalty credentials bug also your long-term career.
James Greaney
James Greaney is Chief Data Officer at CHEP Network - one of the countries leading creative agency teams. As a leading expert in data, James works with some of our biggest brands and has a unique perspective on how data impacts creative strategy. He shares with us his tips for building a career in data and his forecasts for the future of data including the impact of AI.
Kristie Atkins
Kristie Atkins is a multi-award winning marketer and Managing Partner of Wink, an agency that has enjoyed an amazing growth trajectory and has been honoured as APAC Loyalty and Engagement Agency Team two years in a row.
Kristie has had a really interesting career, starting in radio broadcasting and now serving on various boards, so has a great story to tell. Listen out for some wonderful tips and tricks to build your career in data-driven marketing.
Keep in touch.
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