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2020 Salary Guide

September 2, 2020

Bushfires, Coronavirus, Brexit…..there’s myriad reasons why the economy is off to a stuttering start in Australia. The big question for our industry though is whether this will slow wages growth in Marketing and Advertising? 

 

Sadly, our crystal ball can’t give us a definitive read on whether this growth will continue, but we can give you an update on what the average range is for salaries is as at January 2020. This salary guide is based on our own review of current candidate salaries and client expctations, and doesn’t include the additional perks such as training and education, car parking, wellness packages and phone/computer packages that some employers provide. 

 

Below is a quick snapshot of in-demand roles and salary guides.


Advertising Agencies

Account Executive 0 – 1 years’ experience $45kinc - $55kinc
Account Manager 1 – 3 years’ experience $55kinc - $70kinc
Senior Account Manage 3 – 5 years’ experience $75kinc - $90kinc
Account Director 5 – 8 years’ experience $95kinc - $115kinc
Senior Account Director 8 – 10 years’ experience $120kinc - $140kinc
Group Account Director 10 years + experience $150kinc - $230kinc

CRM, CX & Digital Roles remain in demand. 


Specifically talent who have strong working knowledge of marketing automation platforms (Salesforce, Adobe, Marketo).

CRM Campaign Manager 2 – 5 years’ experience $75kinc - $100kinc
Head of CRM 7 years+ experience $130 - $150kinc
Digital Campaign Manager 2 – 5 years’ experience $80kinc - $100kinc
Digital Lead 7 years+ experience $140kinc - $160kinc
CX Lead 10 years+ experience $150k+
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