2020 Salary Guide
Bushfires, Coronavirus, Brexit…..there’s myriad reasons why the economy is off to a stuttering start in Australia. The big question for our industry though is whether this will slow wages growth in Marketing and Advertising?
Sadly, our crystal ball can’t give us a definitive read on whether this growth will continue, but we can give you an update on what the average range is for salaries is as at January 2020. This salary guide is based on our own review of current candidate salaries and client expctations, and doesn’t include the additional perks such as training and education, car parking, wellness packages and phone/computer packages that some employers provide.
Below is a quick snapshot of in-demand roles and salary guides.
Advertising Agencies
| Account Executive | 0 – 1 years’ experience | $45kinc - $55kinc |
|---|---|---|
| Account Manager | 1 – 3 years’ experience | $55kinc - $70kinc |
| Senior Account Manage | 3 – 5 years’ experience | $75kinc - $90kinc |
| Account Director | 5 – 8 years’ experience | $95kinc - $115kinc |
| Senior Account Director | 8 – 10 years’ experience | $120kinc - $140kinc |
| Group Account Director | 10 years + experience | $150kinc - $230kinc |
CRM, CX & Digital Roles remain in demand.
Specifically talent who have strong working knowledge of marketing automation platforms (Salesforce, Adobe, Marketo).
| CRM Campaign Manager | 2 – 5 years’ experience | $75kinc - $100kinc |
|---|---|---|
| Head of CRM | 7 years+ experience | $130 - $150kinc |
| Digital Campaign Manager | 2 – 5 years’ experience | $80kinc - $100kinc |
| Digital Lead | 7 years+ experience | $140kinc - $160kinc |
| CX Lead | 10 years+ experience | $150k+ |
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