So what exactly does The Communications Council of Australia do for the Ad industry? And for you? We sat down with Victorian State Manager, Amy Lee, to find out.

Amy, can you tell us about the role of The Communications Council in our industry?

The Communications Council is the peak professional body representing companies in the Australian advertising industry. We help grow member agency business and develop individual careers through professional development, advocacy and support. Our mission is to make advertising the most valued service in Australi

What does your role as State Manager involve?

My role as the Victorian State Manager is to represent our Communications Council Victorian members by championing creativity, developing careers, promoting the commercial impact of industry and providing guidance and industry leadership.

You worked in the advertising industry for many years, how do those skills you develop assist you in this role?

I have worked for local and global agencies in Account Service, and been directly involved with some of Australia and New Zealand’s most successful campaigns. Clients have included Coles, Woolworths, A2 Milk, Dulux, Sakata and BMW. Working in account service has prepared me very well for this role. I can utilise my skills to drive multiple projects and events on time and budget, to manage stakeholders, network, and represent and lead the industry.

What are some of the initiatives run by the Communications Council you are most excited about?

I have a strong passion for the industry, particularly fostering the next generation. I am lucky to have a very involved relationship with those looking to crack into the industry across all disciplines. I have really enjoyed launching a pilot regional program for AWARD School. Great to see creative talent outside of metro Melbourne!

What are some of the key resources provided by the Communications Council our candidates should tap into?

We run a number of industry recognised training courses, taught by the industry for the industry such as Adschool and AWARD School. We also run a number of events throughout the year that provide a fantastic insight in the industry and great networking opportunities. I would encourage under 30s to attend Youngbloods events including Speed Mentoring. It is a great opportunity to meet likeminded people in the industry, as well as senior leaders.

You play a mentor role to many in the industry. What advice would you give to candidates starting out in the industry? Where should they look for information?

As a starting place, visit youngbloods.org.au and view the Adventure Guide. This has everything you need to know about the industry. I would encourage those looking to crack into the industry in Account Service or Planning to read the trade press and understand when accounts are switching agencies. This is where the jobs are. Pick up the phone and contact the Heads of Account Service or Heads of Planning. Also, volunteer to help with industry events – this is a great way to network with the industry. For creatives, consider applying for AWARD School. 70% of people in creative departments have completed AWARD School before they started their career in advertising.